Logit Blog

Feb. 22, 2016

Research: 12% - 47% of Trade Show Exhibitors Don’t Have Google Analytics on Their B2B Website

By Monika Kucic in B2B Website Improvement, Press, Research

In the last couple of months, we have analyzed hundreds of websites belonging to B2B companies that are exhibiting at large international trade shows. We wanted to measure how well prepared their websites are for tracking website visitors and measuring results after the end of the trade show. We were testing for the presence of Google Analytics on their websites, and here are the results of our research.

Dec. 11, 2015

Exhibiting at a Trade Show? Here's Why and How to Adapt Your Website to Capture More Trade Show Leads

By Monika Kucic in B2B Website Improvement

A mountain of research already proved that trade shows are an effective way of marketing your B2B products or services. In this article you'll learn why and how to improve your website so that it generates high-quality trade show leads.

Dec. 7, 2015

Coming Soon: Our B2B Website Content Guide Helps Marketers Write Content Easy and Fast

By Monika Kucic in Announcements, B2B Website Improvement

In December 2015 we're launching a new product: the "B2B Website Content Guide". It's a manual in digital format that helps marketers and people tasked with content creation to quickly and easily write the content required for a high-quality B2B website.

Nov. 20, 2015

Interviewing TerminalWorks, One of the Fastest Growing Software Companies in Croatia

By Monika Kucic in B2B Website Improvement

We’ve interviewed the owners of TerminalWorks Ltd., Djordje Pozega and Damir Sarcevic, about their company's online presence, how it helps them generate sales, and how they improve their website in order to increase their revenue.

Sept. 22, 2015

"We Don't Publish Customer Support Content on Our Website Because Our Competitors Might Use It."

By Visnja Zeljeznjak in B2B Website Improvement

Lack of content and lack of time to create content are the two single most challenging issues B2B companies face in digital marketing. Hiding some of the content you worked so hard to create, then, makes no sense. Here's why.