Learn to Write Persuasive Web Page Content With Our B2B Website Content Writing Guide

Short answer: yes, in most cases you do.

Take a look at the website development quote you received from the web agency you hired for the job. If it does not contain the content writing service as a dedicated line item on the quote, you can be pretty sure that this service is not included in the price. This is because many website development agencies do not provide content writing services. The ones that do, do it for a fee. Web development agencies usually only provide programming and design services, and they expect you to write and deliver all the content yourself. Do ask your web agency about this to be sure.

However, many web agencies do offer copywriting services at an additional price. If you can afford their price and if you don't have the copywriting skills and the time to write your content yourself, do hire them to create the content for you. If you can't afford to hire copywriters and could use some help with copywriting, then our guide is 100% perfect for you. It has all the components a modern B2B website should have.

Short answer: no, you don't.

In fact, the guide is not meant to be read at all - it's not a fiction novel. It's more of a handy reference manual you take off the (virtual) shelf and use whenever you need to write website page content.

The guide has been laid out so that you can skip the parts you don't need at all or at the moment.  

For example, let's say that you want to work on the content for the About Us web page. You can safely ignore 95% of the guide and focus on that particular section of the guide which walks you through writing content for the About Us web page.

You don't need this guide if you're a seasoned copywriter with experience in writing web page content for B2B companies, and with enough time to figure out all the little pieces that a decent B2B website must include.

Or, you may lack the expertise, experience and time, but you can afford to hire a professional copywriter: then you don't need this guide. The professional you hire will know what to do.

First of all, don't forget to put all media files (pictures, videos etc.) into a folder structure that you will receive with this guide.  

After you done that, your next step is to handle all the materials to your web developer or upload it directly to your current website. If you choose the second option, keep in mind that your website will probably need some adjustments to match structure that was defined in the guide. 

Short answer: You will get this guide as a Microsoft Word document (.docx). 

One reason why we use Microsoft Word document format is because you're probably most familiarized with the Microsoft Office suite.

Another reason is that you'll want to enter your content directly in the guide you receive. Because the guide consists of questions and information in tabular format, you'll be able to easily edit all the necessary fields and adjust them the way you want. You will only need minimal computer skills to create and organize your content.

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If you don't like the product for *any* reason, simply write us an email to support@logit.net within 24 hours of buying it and request a refund. We will refund you the full amount you paid, no questions asked. 

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However, if you're a business registered in the EU and have a valid VAT number, you are eligible for a VAT refund: follow the instructions here. This refund will take 2-3 days to arrive at your credit card or PayPal account. 

Yes you will. Gumroad, our payment processing provider, will issue a valid invoice for you as an individual or as a company.