We Managed Agrokor Group's Google AdWords and YouTube Advertising Campaigns

Agrokor d.d.
We manage Google AdWords and Youtube advertising for one of the biggest corporations in southeast Europe.
There are 24 Companies in the Agrokor Group
We manage their branding, direct response, and eCommerce advertising campaigns.

Agrokor Case Study

Overview

Only a couple of years ago Agrokor had no digital marketing strategy and was not advertising online. When they became convinced of the advantages of permanent online presence, they contacted us with two requests:

help them set up online advertising using Google AdWords (YouTube became available in Croatia in 2014)
transfer our knowledge to their marketing team.

Logit successfully accomplished both tasks and we were hired to manage and run Google AdWords advertising for a large number of Agrokor Group companies.

Challenge

The biggest challenge in doing AdWords campaigns was a large number of companies that we had to create and manage campaigns for. We have to add new campaigns daily considering client's desires, track campaign success and optimize them for the largest return on investment possible. We analyze our campaigns daily and send our clients a report where they can see what result we achieved for them every month.

Solution

After we helped Agrokor to set up online advertising:

we created documents and procedures how digital marketing should be done
we were providing live seminars to teach their marketing team how to promote trough Google platform
we wrote procedures in which we listed what are minimal requirements and basic parameters a company must provide to be able to make online campaigns. For example: technical instructions for setting up a campaign, strategy tips for optimizing campaigns and so on
we provide demand assessment for their products regarding search engine searches, and with that information Agrokor can plan their budget, find best ways of communication...

We are their source of knowledge for any question or doubt regarding online marketing and online marketing strategy.

Latest Adwords campaigns:

targeting tourists in Croatia during season
optimizing ads for tourists from certain countries
develop tourists awareness of Agrokor's brands

Results

Agrokor started from no online presence, no knowledge of digital marketing and no digital marketing strategy to one of the biggest and most successful online advertisers in Croatia in just a few years with our help and expertise. We provided their marketing teams with knowledge that they now use to successfully advertise online.

Agrokor is the biggest privately owned corporation in Croatia.

Services Offered

Before Agrokor established their own in-house digital marketing team in 2015, for five years Logit had been providing internet promotion services which are part of our complete digital marketing management services.

We were in charge of advertising on Google platforms, more specifically for:

search engine ads
Google Display Network (GDN)
YouTube advertising
mobile app advertising

The Agrokor Group comprises of companies in the food production and retail business. For food production companies such as Ledo d.d., PIK Vrbovec d.d., Zvijezda d.d., Jamnica d.d., Belje d.d., Agrolaguna d.d. we were running AdWords branding and direct response campaigns for promoting new and exciting products. For retail companies such as Konzum d.d., Tisak d.d., MultiPlus Card d.o.o. we were managing eCommerce advertising campaigns.

Results And Successes

Logit provided the expertise which helped establish Agrokor's digital marketing department from the ground up
The campaigns that Logit managed daily helped make Agrokor the largest AdWords advertiser in Croatia

Company Name:

Agrokor d.d.

Website:

www.agrokor.hr

Industries:

retail, food and beverages production, travel

About the Client:

Agrokor is the largest privately-owned company in Croatia. The Agrokor Group comprises of 24 companies whose core businesses are retail and the production and distribution of food and beverages.

We're satisfied with what we've accomplished together and with the results of the campaigns so far. Now that AdWords introduced additional capabilities, there's even more room for collaboration.
mr. Ivan Kovacevic, Digital Marketing Director, Agrokor

Logit Is a B2B Website Content Specialist

Logit internet services Ltd.
Radnička 45, HR-51000 Rijeka
Croatia, EU

Call us: +385 51 412 379
Email us: info@logit.net
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